DEREED Apparel Inc. believes luxury design and architectural streetwear should be effortlessly accessible to every individual, regardless of physical ability, neurodiversity, or assistive device choice. We are continuously improving our digital ecosystem to ensure full compliance with modern international accessibility standards.
We strive to meet and exceed the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA criteria, published by the World Wide Web Consortium (W3C).
1. Our Accessibility Commitment
Digital accessibility is integrated directly into our component library, UI design system, and deployment pipeline. Every interactive button, filter drawer, image asset, and checkout step is tested against keyboard navigation workflows, screen reader announcements, and automated accessibility linters before release.
2. Conformance Standards (WCAG 2.1 Level AA)
Our site adheres to the four fundamental principles of accessible web engineering:
Perceivable
High-contrast typography ratios (≥ 4.5:1 for normal text), text alternatives for all lookbook imagery, and scalable layout typography.
Operable
Complete keyboard navigability without mouse traps, global "Skip to Main Content" bypass shortcuts, and prominent focus indicators.
Understandable
Predictable interactive states, intuitive breadcrumb hierarchies, and descriptive, non-technical error messages across all forms.
Robust
Semantic HTML5 landmarks and compliant ARIA attributes compatible with diverse screen readers, browsers, and mobile operating systems.
3. Technical Accessibility Features
- Skip to Content Link: A dedicated keyboard-accessible link at the top of every page allowing screen reader and keyboard users to bypass navigation menus directly to main content.
- Focus Visibility: Standardized
.focus-ringstyles applying a distinct 2px outline on all active interactive elements during keyboard navigation. - Dual-Theme Contrast Optimization: Both Obsidian Dark (#0a0a0a base with #ffffff text) and Minimalist Light (#ffffff base with #0a0a0a text) exceed WCAG AAA contrast ratios (> 7:1) for body copy and navigation links.
- Descriptive Media Labels: Comprehensive descriptive
alttags for lookbook images, 3D model renders, and category thumbnails. - Form Accessibility: Explicit
idandhtmlForpairings, ARIA live region error announcements, and clear input requirements.
4. Assistive Tech & Browser Compatibility
DEREED is continuously validated with popular screen readers, browser zoom magnifications (up to 200% without loss of content), and voice navigation utilities:
- Apple VoiceOver: Safari on macOS, iPadOS, and iOS.
- NVDA & JAWS: Google Chrome, Mozilla Firefox, and Microsoft Edge on Windows 11.
- Android TalkBack: Google Chrome on Android 14+.
5. Motion & Visual Comfort Standards
We respect your operating system motion preferences. If you have enabled Reduce Motion in your device settings, our CSS engine automatically suppresses parallax shifts, smooth auto-scrolls, and hero marquee animations, substituting immediate, non-disruptive cross-fades to prevent vestibular discomfort.
6. Accessibility Feedback & Assistance
If you encounter any barrier while browsing, shopping, or completing a checkout on dereed.fashion, or if you require assistance in placing an order via an alternative communication channel, our accessibility team is here to assist you:
Email: Sales@Dereed.com
Direct Phone: +44 (0) 20 7946 0912 (Mon–Sat 08:00–20:00 GMT)
Live Concierge: Transmit an Accessibility Ticket
We investigate and respond to all accessibility inquiries within 2 business days.
7. Assessment & Ongoing Governance
DEREED assesses its digital accessibility using automated testing suites (Lighthouse, axe-core, Pa11y) combined with periodic manual accessibility audits performed by certified specialists.
Questions Regarding This Document?
For privacy, compliance, or regulatory queries, contact our legal counsel directly at Sales@Dereed.com or submit an inquiry via our Client Concierge.